Brands your customers recognize
Banks, insurers, retailers and services with many customers: the better known the brand, the more attractive it is to copy.
SMARTLEDGE · digital risk protection
Brand protection, phishing and fake websites
Brand protection watches what happens outside your network: cloned websites, lookalike domains, fake profiles and WhatsApp accounts, fraudulent ads and phishing campaigns that use your name to deceive your customers and employees. SMARTLEDGE detects these impersonations, verifies each finding, collects the evidence and manages the takedown with the right party.
Your firewall protects your network. A fake site with your logo lives on someone else's network, and your customers cannot tell the difference.
SL / 01What it is
What is digital risk protection?
It is the monitoring of threats that use your brand, your executives or your credentials on the Internet, outside the infrastructure you control, and the management of their response. It is known as DRP (digital risk protection).
| Threat | What it looks like | What we do |
|---|---|---|
| Cloned sites and lookalike domains | What it looks likeA copy of your login or payment page at an address almost identical to yours | What we doDetection of new lookalike domains, evidence and takedown request |
| Fake profiles and accounts | What it looks likeA WhatsApp or social media account with your logo that answers your customers | What we doSocial monitoring, verification and report to the platform |
| Fraudulent ads and apps | What it looks likeA paid ad or an app that promises benefits in your name | What we doDetection, evidence and takedown request to the ad network or store |
| Executive impersonation and fake invoices | What it looks likeAn "urgent" email from the CEO or a supplier asking to change the payment account | What we doEarly warning on lookalike domains and review of the payment verification process |
| Exposed credentials | What it looks likeEmployee usernames and passwords circulating outside the company | What we doNotice to change the passwords and a plan to strengthen authentication |
SL / 02What it includes
What the service includes
The scope is defined according to your brand, your customer channels and the risks of your industry. Typically:
- Continuous monitoring: domains, websites, social networks, app stores and ads that use your name, your logo or your executives' names.
- Verification of each finding: we separate fraudulent from legitimate (resellers, employees, fans) before acting.
- Evidence: screenshots, addresses, dates and registration data, organized for the takedown request and, if needed, for a formal complaint.
- Takedown management: requests to the host, the domain registrar or the platform, followed up until closure.
- Exposed credentials: notice when company usernames and passwords appear outside it.
- Regular reports: what was found, what was taken down and what is still open, for IT, marketing, legal and management.
The channels monitored, the brands and the number of takedowns included are defined in writing in each project's scope.
SL / 03Cycle
Detect, verify, take down, prevent
01
Detect
Monitoring finds new domains, sites, profiles and ads that use your brand.
02
Verify
We confirm whether it is fraud, gauge its reach and keep the evidence.
03
Take down
We request the takedown from whoever hosts or publishes the content and follow the case until closure.
04
Prevent
We alert your teams, suggest how to warn your customers and keep watching in case the fraud reappears.
SL / 04Who it is for
When does brand protection make sense?
Sales and support over WhatsApp and social media
If your customers reach you through those channels, a fake account can answer them before you do.
Finance and supplier payments
Fake invoices and urgent requests "from the CEO" sent from domains that look like yours or your suppliers'.
After a fraud
If a fake site or profile has already appeared, take that case down and watch that it does not come back under another address.
Related: FIDO2 and passkeys (phishing-resistant access) and autonomous pentesting (how far an attacker gets with a stolen credential).
SL / 05How we work
What a project with SMARTLEDGE looks like
- Discovery: brands, official domains, legitimate accounts, exposed executives and customer channels.
- First sweep: what already exists on the Internet with your brand today, to start with the most urgent.
- Rules of engagement: we agree on who approves each takedown and how your teams are notified.
- Monitoring and takedowns: continuous monitoring and management of each case until closure.
- A report for each audience: detail on each case for IT and legal, and a summary for management.
One (1) day at your company. An assessment with no professional fees.
If you are not sure where to start, we start there: we review your operations and leave you written feedback with the best possible path in your technology context.
SMARTLEDGE covers the professional fees for the assessment and the written feedback. Travel expenses are covered by the prospect/customer. Offer available for Argentina, Chile, Paraguay and Uruguay.
Request a one-day assessment, no professional feesSL / 06Questions
Frequently asked questions
How do you take down a fake website that uses your brand?
First it has to be documented: address, screenshots, date and how it imitates your site. Then you identify who hosts it, who registered the domain and which platforms spread it, and send each of them a takedown request with that evidence. SMARTLEDGE follows up until closure and keeps watching in case the site reappears under another address.
How do you detect fake profiles of your company?
With continuous monitoring of social networks, app stores and messaging accounts that use the company's name, logo or executives. Each finding is verified before acting, so it is not confused with legitimate accounts of resellers, employees or fans.
Is a takedown guaranteed?
No. The final decision belongs to the hosting provider, the domain registrar or the platform. What can be assured is a well-documented request, sent to the right party and followed up until there is an answer.
What should you do if a customer was already scammed through a fake site or WhatsApp account?
Keep the evidence (messages, addresses, receipts), request the takedown of the page or account, warn other customers through official channels and guide the affected person to file a report. It is also worth checking whether company credentials or data were exposed.
How much does brand protection cost?
It depends on how many brands, domains, profiles and apps are monitored, which channels are included and how many takedowns are managed. We quote once the scope is defined with your team.
SL / 10
Contact
Let's talk about your challenge
Tell us which process you want to improve, what happens today and what outcome you need. That gives us a starting point to define the scope and next step.
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